We visited the 99Based Popup in London
For their most recent collection called “Uniform” 99Based hosted a physical popup in London. The popup was on the 16th March in Shoreditch where the brand pre-launched their latest collection.
The main theme was an army vibe, the whole location was covered in a camouflage environment with lots of details. They even had a car with a 99Based design and an army net. The brand hid a few army dog tags around the area. If you were able to find one, you could get a clothing item of your choice for free. There was also a boy who asked to have his head shaved to get a piece for free. After that the team gave him the full Camo Set as a gift.
After the popup, 99Based organized an afterparty with a couple Dj‘s and a live performance by Alu.The event was definitely a good experience and good way to interact with the 99Based community.
The Uniform Collection includes 13 different clothing pieces and is set to release exclusively on the 6th April in store at The Source.
Catch you there!
Pictures by @mspunlockt
